ACTIONS

Joint management and promotion of the thermal resources and itineraries of the border

It focuses completely on the promotion of the thermal destination from the national level of both countries to the wider international area. For this, a series of actions aimed at enhancing the coordinated management of thermal resources, services and tourist itineraries, as well as the joint marketing and promotion of the cross-border thermal destination are articulated:

 

  • Articulation of the tourist offer and creation of cross-border thermal products
  • Joint program for the commercialisation of thermal products

RESULTS

This will be done by articulating the tourist offer and the creation of border thermal tourism products, thus reinforcing the current offer with the creation of joint thermal products that combine the different resources and services of the cross-border territory in a way that strengthens the attractiveness of the destination. It will also be necessary the practical implementation of a strategy and plans of commercialization for selected thermal products and of the own destiny through different measures.

 

  • Tourist Packages
  • Marketing plan
  • Tourist promotion campaign