Report on Information, Communication and Visibility Measures of the RAIA TERMAL project

The Miño-Sil Hydrographic Confederation, as the main beneficiary, has sent to the POCTEP programme last 14th May the report corresponding to the information, communication and visibility actions (ICV) developed in the framework of the RAIA TERMAL project.

This report has highlighted the main products developed by ICV, as well as those actions with the greatest impact to date that have made it possible for the population to learn about the actions developed by the project.

Thus, the different communication products, campaigns and events carried out throughout the project have been described in detail, emphasizing the main objectives of the project and quantifying the impact generated after the different actions carried out.

In the following months of the project implementation and as the results are completed, they will be disseminated through the web and social networks following the designed corporate image line, with the aim of making known and valuing the need of joint European projects and of fulfilling the project objectives:

  • To promote the vertebration of the agents of the cross-border thermal tourism sector promoting a joint structure of cooperation in network and designing and starting initiatives and actions in collaboration.
  • To value economically the thermal resources through the environmental recovery and conservation of natural spaces and patrimonial elements with high tourist potential.
  • To spread and to commercialize jointly the thermalism of border as a singular and attractive environmental tourist resource of the cross-border space stimulating its positioning in the Spanish, Portuguese and European markets in general.