17 Oct RAIA TERMAL HOLDS ITS 16TH MEETING OF THE MANAGEMENT AND COORDINATION UNIT

The partners in the Raia Termal project celebrated in Lobios (Ourense) the 16th meeting of the Management and Coordination Unit.

This meeting served to put on the table the advances and the current state of the performances of each one of the partners. In general, all the actions are initiated or in contracting phase and others, located in the municipalities of Cortegada, Bande and Melgaço, already finished.

On the other hand, the Provincial Council presented the company Crecente Asociados as the successful bidder for the service “Definition of three tourist products to be marketed within the umbrella Raia Termal”.

This company has great experience in thermalism and will employ a methodology of work based on 3 phases to design the product that better adapts to the characteristics of the territory and of the public to which it is destined, as well as, of the enterprise offer of the zones or of potential entrepreneurs:

•  Diagnosis of the sector.
•  Definition of marketing mechanisms and characterisation of competing markets.
•  Identification of business and marketing opportunities.