This first axis, key to the development of the project as a whole, will consist on the provision of a fixed structure for the promotion of thermalism-related tourism in the area. Thus, the following actions are contemplated:

One of RAIA TERMAL’s main sources of tourist attraction is its natural heritage, so to ensure the success of its promotion as a thermal destination it is essential to take care of the aesthetics of the environment. Therefore, this axis is aimed, firstly, to recover fluvial spaces affected by wastewater and, secondly, to restore and condition the natural environments of thermal spaces to achieve a higher tourism quality and natural recreation. Thus, we could talk about two types of actions:

It is essential to valorise the natural environment as a key factor in environmental and aesthetic terms, as well as those buildings or facilities of a thermal nature that require rehabilitation or, even, construction. This axis focuses on actions that contemplate adding value to thermal resources (pools, hot springs, etc.) and recovering heritage elements associated with them that enable the promotion of tourism:

It focuses completely on the promotion of the thermal destination from the national level of both countries to the wider international area. For this, a series of actions aimed at enhancing the coordinated management of thermal resources, services and tourist itineraries, as well as the joint marketing and promotion of the cross-border thermal destination are articulated: